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A bold, new waterproof digital camera jumped into the swimming pool today.  PENTAX Imaging Company announced the Optio WS80, the newest contender in the durable, affordable digital camera category.

Available in two bold, his-and-her’s designs, the water and dustproof Optio WS80 is a perfect choice for travel, outdoor activities and families.  Featuring a 10 megapixel CCD and a 5X internal optical zoom housed in a slim, palm-sized body that is less than an inch thick, the Optio WS80 has a large 2.7 inch LCD with 230,000 dot resolution for easy composition. 

Sony today announced two new Cyber-shot® cameras (DSC-TX1 and DSC-WX1 models) that provide unprecedented advances in low-light performance with approximately twice the sensitivity of cameras with traditional image sensors.

These Cyber-shot cameras are the first to employ Sony’s new “Exmor R” back illuminated CMOS sensor technology to improve shooting in low-light scenarios, enhancing image clarity and drastically reducing grain.

Lensbaby has announced a new 0.42x Super Wide Lens for use with their new line of selective focus lenses – The Composer™, The Muse™, The Control Freak™ and their companion Lensbaby Optic Swap System™ consisting of Double Glass, Single Glass, Plastic, and Pinhole/Zone plate interchangeable optics. Like the current line of Lensbaby accessory lenses (which includes a 1.6x telephoto, 0.6x wide angle, and +4 and +10 macro filters), the 0.42x Super Wide Lens simply screws onto the front of any Lensbaby lens via its standard 37mm screw thread. The 0.42x Super Wide Lens converts Lensbaby optics from a 50mm focal length to an ultra-wide 21mm focal length.

Sony is exhibiting an array of new digital imaging products here at the Photo Marketing Association (PMA) 2009 International Convention, including the new Cyber-shot® camera (model DSC-HX1) with “sweep panorama” technology.  New Cyber-shot models being shown include cameras in the T, W, H and S series, along with new printer models and other accessory lines.

Sony has announced the new Cyber-shot DSC-W290 digital camera, a 12.1 megapixel model with 5x wide (28mm) optical zoom lens and 3.0” LCD screen.  The camera is designed to make it easier to take the best pictures without changing settings. The DSC-W290 also features an intelligent auto mode that helps the camera “think” for you to detect scene conditions and adjust settings, especially in difficult lighting scenarios. 

Samsung Electronics America has extended its popular SL-Series with the introduction of four new models, comprising two 12.2 mega-pixel and two 10 mega-pixel digital cameras. Stylish and advanced, the new SL-Series models elevate the stature of the user-friendly family of digital cameras, allowing consumers to experience higher-end features and performance at more affordable price points.