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Lensbaby has announced a new 0.42x Super Wide Lens for use with their new line of selective focus lenses – The Composer™, The Muse™, The Control Freak™ and their companion Lensbaby Optic Swap System™ consisting of Double Glass, Single Glass, Plastic, and Pinhole/Zone plate interchangeable optics. Like the current line of Lensbaby accessory lenses (which includes a 1.6x telephoto, 0.6x wide angle, and +4 and +10 macro filters), the 0.42x Super Wide Lens simply screws onto the front of any Lensbaby lens via its standard 37mm screw thread. The 0.42x Super Wide Lens converts Lensbaby optics from a 50mm focal length to an ultra-wide 21mm focal length.

Sony is exhibiting an array of new digital imaging products here at the Photo Marketing Association (PMA) 2009 International Convention, including the new Cyber-shot® camera (model DSC-HX1) with “sweep panorama” technology.  New Cyber-shot models being shown include cameras in the T, W, H and S series, along with new printer models and other accessory lines.

Sony has announced the new Cyber-shot DSC-W290 digital camera, a 12.1 megapixel model with 5x wide (28mm) optical zoom lens and 3.0” LCD screen.  The camera is designed to make it easier to take the best pictures without changing settings. The DSC-W290 also features an intelligent auto mode that helps the camera “think” for you to detect scene conditions and adjust settings, especially in difficult lighting scenarios. 

Samsung Electronics America has extended its popular SL-Series with the introduction of four new models, comprising two 12.2 mega-pixel and two 10 mega-pixel digital cameras. Stylish and advanced, the new SL-Series models elevate the stature of the user-friendly family of digital cameras, allowing consumers to experience higher-end features and performance at more affordable price points.

FUJIFILM U.S.A., Inc. has announced the launch of the FinePix Z30, the third installment of its Z-series ultra-glam cameras designed specifically for ‘Generation Z,’ the younger, tech-savvy, fashion-conscious consumer. With its new chic chassis form factor, the FinePix Z30 is even sleeker than its predecessors, the Z10 and Z20. The Z30 also includes an innovative SR Auto (Automatic Scene Recognition) feature that enables the camera to recognize subjects, scenes and faces automatically resulting in great pictures every time.

Expanding the popular Z-series digital cameras for young-at-heart, trend-savvy consumers, FUJIFILM U.S.A., Inc. delivers flexible functionality and form to active and hip users with the launch of the FinePix Z33WP digital camera. Perfect for budding photographers who want to experience life to the fullest, the FinePix Z33WP enables users to capture those precious moments, regardless of the conditions and share them easily with their extended network of friends and family members.