Photography News - ATP Announces the GPS Photo Finder

Friday, December 28, 2007

ATP Announces the GPS Photo Finder

ATP, a leading manufacturer of DRAM and flash memory solutions, today introduced the new GPS Photo Finder – a portable photo accessory that allows for convenient ‘geotagging’ of digital photos taken by any digital camera. Geotagging is a new cutting edge feature in digital photography which allows users to associate images with the locations where their pictures were taken.

“The ATP GPS Photo Finder allows users to stag their photos with GPS coordinates and find the locations at which the pictures were taken,” said Michael Plaksin, ATP Vice President of Sales. “Imagine tracking your trip across Europe or your cruise around the Caribbean, and to be able to visually and geographically organize your photos afterwards. With new applications such as photo-enabled GPS navigation around the corner, this technology will see significant growth in the next few years. We are pleased to be able to offer this advanced technology to our customers today.”

The ATP Photo Finder, unlike other new solutions on the market, is universally compatible with any digital camera using jpeg image files, allowing users the convenience of a single device to geotag pictures from multiple camera brands and models.

The Photo Finder can also be used on the go without the need for a computer. Simply plug in your camera’s memory card into the Photo Finder’s built-in card reader or USB port, and it automatically finds and tags your images without any additional software or hardware. Pictures can currently be viewed using software such as Picasa and Google Earth which support geotagging.

The ATP GPS Photo Finder is scheduled for mass production in Q1/08. For more information on the Photo Finder and other ATP products, please visit www.atpinc.com or email flash@atpinc.com.