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Lexar Media, Inc., a world leader in advanced digital media technologies, today announced the introduction of its new ExpressCard™ SSD with auto-backup software. Roughly half the size of current PC Card solutions, the Lexar ExpressCard SSD is a high-capacity removable solid state drive (SSD) that promises to set a new standard for delivering high-performance, lower-cost storage expansion to notebook computers. The Lexar ExpressCard SSD comes bundled with auto-backup software, an innovative solution for protecting laptop computer files and data that allows for automatic regular (daily, weekly, or monthly) backup without user intervention after the initial setup. During this setup, the user will be able to set the folder and specific file types to be included or excluded from the backup process. In addition, this automatic backup software can also support multiple computers by recognizing the computer name and the appropriate backup setting for each computer. 

Kingston Technology Company, Inc., the independent world leader in memory products, today announced a special Amazon.com promotion involving a new Photo Loader Card: a 1GB Secure Digital™ (SD) Flash memory card with special software that allows for automatic transfer of photos from one’s PC to Shutterfly, Inc. (Nasdaq:SFLY), the leading Internet-based social expression and personal publishing service.

Using the Kingston® Photo Loader Card is a quick and easy process. Once digital photos are taken and the SD card is placed into a PC card reader, the Photo Loader software automatically downloads the photos from the card to PC, and then uploads these same photos to a personal Shutterfly account. As an added bonus, consumers who purchase the card get 25 free 4” x 6” prints from Shutterfly(a). 

To support the growth of products that record large amounts of data, such as high mega pixel digital cameras and high-definition camcorders, Sony today announced the availability of its new Memory Stick PRO-HG Duo™ media, which offers data transfer up to three times faster than standard Memory Stick Duo products.

Available in 1GB, 2GB and 4GB capacities, Sony’s Memory Stick PRO-HG media has shorter data transmission times and faster recording times between hardware thanks to an 8-bit parallel interface and the flash memory device. With the addition of four connector pins to the Memory Stick’s traditional 4-bit parallel interface, the resulting 8-bit parallel interface provides data transfer of up to 30MB/s (240 Mbps) megabytes per second. 

Made Products announces the release of Camera Armor, a line of patent pending silicone cases for digital SLR cameras that keep cameras fully protected and instantly ready for action, with access to all features of the camera right out of the case.

“The unique thing about Camera Armor is the fact that it protects your camera wherever you go, regardless of what you are doing. You put it on, and leave it on, so no matter what bumps life throws at you, your camera is protected,” says Graeme Esarey, CEO. “Unlike other cases, you don’t sacrifice much in the way of function. I can still change a memory card with one hand, the battery with the other, and be ready for the next shot. But my camera is protected the whole time.”

Lowepro, the worldwide leader of protective cases and backpacks for imaging products, notebook computers and personal electronics, announced at PMA 2007 the launch of its new Vertex series of premium backpacks designed for the serious adventure bound photographer or sports photojournalist. The products contain a rugged exterior design with water resistant zippers and a seam-sealed Lowepro All Weather Cover™ that protects gear even in the most strenuous outdoor environments. The Vertex line also conforms to a variety of body types with an adjustable harness system, making it the most comfortable, durable and secure backpack for today’s most spirited digital photographers. 

Lowepro, the worldwide leader of protective cases and backpacks for imaging products, notebook computers and personal electronics, at PMA 2007 announced the launch of the Napoli series of ultra-compact digital camera pouches designed for consumer photographers looking for superior protection for their digital camera. This new line of camera pouches delivers a sleek sense of elegance with leather exterior for consumers looking for a protective carrying case for ultra-compact digital cameras.