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Entry-level just took on a whole new meaning, as FUJIFILM U.S.A. Inc. today announced the launch of the eight-MegaPixel FinePix A820 and nine-MegaPixel FinePix A900. Designed specifically for the first-time digital camera buyer and consumers seeking an affordable, easy-to-operate upgrade to their current digital camera, Fujifilm’s FinePix A820 and A900 are loaded with features usually reserved for more advanced models. Both incorporate Fujifilm’s signature Super CCD sensor technology, a 4x Optical Zoom lens and feature ISO levels of up to ISO 800. 

Advanced amateur photographers interested in an affordable, step-up digital camera will welcome the introduction of the seven-MegaPixel, long zoom, SLR-styled FinePix S700, announced today by FUJIFILM U.S.A., Inc. FinePix S700

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Bottom line - Like the A500, I have mixed feelings about Fujifilm’s FinePix A700. While it does produce nice photos, the sluggish shooting performance, poor LCD display, and disappointing movie mode makes it difficult for us to recommend this model. At US$199, I feel you could find a much better model for the same price or less, with greater performance and versatility. I suggest taking a look at various other entry level models, like Sony’s 7-megapixel Cyber-Shot DSC-W35. 

The S9600 offers only a few minor improvements to what was already an outstanding enthusiast’s camera. If you’ve already got an S9500 it’s probably not worth upgrading, but if you’re looking for a cheaper alternative to a digital SLR, or a second camera for when you don’t want to cart your whole kit around, the S9600 is the best choice on the market.

The S6000fd is a very capable prosumer digicam. With its 6.3-megapixel imager, 28-300mm mechanically controlled zoom lens, extensive exposure and in-camera processing controls, automatic and advanced shooting modes, there’s little that you can’t do with this camera. And if you’re looking for a digicam that can also capture high quality video, you’ll enjoy the S6000fd’s VGA resolution 30fps movies—they’re gorgeous, and you can zoom while recording! With an MSRP of $499 and a street price of under $400, the S6000fd is also a terrific value.