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Panasonic is pleased to introduce the new 8.1-megapixel DMC-LS85 camera. Running on AA batteries and featuring ultimate ease of use with iA (Intelligent Auto), the LS85 is a successor to the LS80. Setting itself apart from conventional AA battery operation cameras, the DMC-LS85 boasts a powerful 4x optical zoom and bright F2.8 high quality LUMIX DC VARIO lens (equivalent to 33mm to 132 mm on a 35mm film camera).

Panasonic is pleased to introduce the latest additions to its award winning Lumix FS series – the new 10.1-megapixel DMC-FS7 and 8.1-megapixel DMC-FS6 cameras with a bright F2.8 Leica DC lens and with 4x optical zoom (equivalent to 33mm to 132 mm on a 35mm film camera). The FS series, a sister line of the world-acclaimed FX series, pursues easy and simple operation with its high specification for users at every stage to enjoy taking beautiful pictures.

Canon has replaced its popular PowerShot A470 with a new 10.0 Megapixel model: the extra-compact, affordable PowerShot A480. Redesigned for even more intuitive operation, the PowerShot A480 offers a new build and design that is 25% smaller than that of its predecessor – in a choice of silver, red, blue or black. Flexible framing of shots is made easy by a 3.3x Canon optical zoom, while Canon’s DIGIC III processor delivers high image quality, superb color reproduction, Face Detection Technology and Motion Detection Technology.

ExpoImaging Inc., developer of innovative camera accessories, including the ExpoDisc Digital White Balance Filter and the ExpoAperture2 Depth-of-Field Guide, today announced it has lowered the price of the popular Ray Flash Adapter by $100 to $199.95, after entering into a direct purchasing relationship with the Czech Republic-based manufacturer of the product. The Ray Flash, which was launched in the U.S. in the spring of 2008, is a portable and lightweight adapter for shoe-mount flash units that replicates the unique lighting effect produced by heavy, tethered, powered studio ring flash units.

Who says big cards can’t be fast? SanDisk Corporation today announced the 32-gigabyte (GB)1 SanDisk Extreme® III CompactFlash® (CF) card, the latest addition to its award-winning SanDisk Extreme III line. Combining world-class storage capacity with fast data transfer rates, SanDisk’s new memory card is designed to meet the demands of professional digital videographers and photographers. For many cards, an increase in storage capacity often comes at a cost to speed, but the 32GB SanDisk Extreme III CF card at 30 megabytes per second (MB/s) offers customers the best of both worlds.

Panasonic today announced the world’s first interchangeable lenses designed for the new Micro Four Thirds System.  The LUMIX G VARIO 14-45mm/F3.5-5.6 ASPH./MEGA O.I.S will be the standard kit lens with the LUMIX DMC-G1, the world’s first Micro Four Thirds System digital camera, which also debuted today. In addition, the LUMIX G VARIO 45-200mm/F4.0-5.6/MEGA O.I.S. telephoto lens, also designed for the Micro Four Thirds format, offers an enhanced zoom range for use with the DMC-G1 and other cameras based on the new standard.