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You’re at a conference and someone spills coffee on your laptop PC, shorting out the system and cutting you off from your presentation and notes. Or your computer slips out of your hands and crashes to the floor. These are moments that everyone dreads, but today SanDisk Corporation (NASDAQ: SNDK) unveiled a rescue option – a lifeline for laptop users called the SanDisk® FlashBack™ Adapter. This unique device fits into the ExpressCard™ slot of your PC, automatically and continuously backing up and encrypting critical data onto an SD™ flash memory card.

Casio America, Inc. introduced the latest addition to its stylish series of EXILIM® digital cameras today, the EXILIM Zoom EX-Z9. This newest member of the EXILIM line features a stylish, slim and compact design to increase portability, and provides an improved 8.1 megapixels of image resolution with 3X optical zoom.

This new model stays true to the user-friendly features that have become standard to the EXILIM Zoom series. The 2.6-inch wide LCD display enables users to easily navigate camera operations and enhance the review of images, while the 23 Best Shot Modes and face detection technology help users take high quality photos without having to adjust camera settings. 

Advanced Media, Inc., is a manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, electronic storage products, and digital media accessories. The company is introducing the first Smart Compact Flash™ Cards at CES 2008. Featuring high-speed access to reading and writing and up to 16GB of storage capacity, the self-monitoring CF card is ideal for virtually any flash media storage application. 

ATP, a leading manufacturer of DRAM and flash memory solutions, today introduced the new GPS Photo Finder – a portable photo accessory that allows for convenient ‘geotagging’ of digital photos taken by any digital camera. Geotagging is a new cutting edge feature in digital photography which allows users to associate images with the locations where their pictures were taken.

“The ATP GPS Photo Finder allows users to stag their photos with GPS coordinates and find the locations at which the pictures were taken,” said Michael Plaksin, ATP Vice President of Sales. “Imagine tracking your trip across Europe or your cruise around the Caribbean, and to be able to visually and geographically organize your photos afterwards. With new applications such as photo-enabled GPS navigation around the corner, this technology will see significant growth in the next few years. We are pleased to be able to offer this advanced technology to our customers today.”

Advanced Media, Inc., manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, electronic storage products, and digital media accessories, is pleased to announce its RIDATA Yego Drive is now available in 8GB capacity. The award winning hub drive allows users to securely store data and add on more USB powered devices.

Harvey Liu, Advanced Media president commented, “We are inviting CES attendees to see a Yego demonstration so they can touch and feel the Yego to better understand its unique and practical design to handle everyday digital storage uses. The demonstration will include the use of multiple Yego drives, digital cameras, an IPOD and other USB drives.”

The Sigma Corporation is pleased to announce the launch of the new APO 50-150mm F2.8 II EX DC HSM lens. This large aperture telephoto zoom lens is designed exclusively for digital SLR cameras with APS-C size sensors and its compact, lightweight body provides freedom of movement and versatility. The minimum focusing distance of 100cm/39.4in. and the high-resolution power layout have improved the strength of the lens in close-up photography.