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FUJIFILM U.S.A., Inc. has announced the launch of the FinePix Z30, the third installment of its Z-series ultra-glam cameras designed specifically for ‘Generation Z,’ the younger, tech-savvy, fashion-conscious consumer. With its new chic chassis form factor, the FinePix Z30 is even sleeker than its predecessors, the Z10 and Z20. The Z30 also includes an innovative SR Auto (Automatic Scene Recognition) feature that enables the camera to recognize subjects, scenes and faces automatically resulting in great pictures every time.

Expanding the popular Z-series digital cameras for young-at-heart, trend-savvy consumers, FUJIFILM U.S.A., Inc. delivers flexible functionality and form to active and hip users with the launch of the FinePix Z33WP digital camera. Perfect for budding photographers who want to experience life to the fullest, the FinePix Z33WP enables users to capture those precious moments, regardless of the conditions and share them easily with their extended network of friends and family members.

FUJIFILM U.S.A., Inc. has announced the two newest additions to its popular J-series line-up with the FinePix J20 and J250. With sleek designs and powerful features, the FinePix J20 and J250 are great digital camera options for the consumer on a budget who doesn’t want to sacrifice great quality or style for a lower price.

FUJIFILM U.S.A. Inc. has announced the successor to the wildly popular FinePix S1000 with the introduction of the FinePix S1500. Ideal for advanced amateur photographers who are looking for an affordable, SLR-styled digital camera, the 10-MegaPixel FinePix S1500 is wrapped with an eye-catching black casing and has a Fujinon 12x optical zoom (33mm-396mm equivalent) offering great range and flexibility. Building on the legacy of Fujifilm’s S-series digital cameras, the FinePix S1500 includes Fujifilm’s Dual Image Stabilization and SR Auto (Automatic Scene Recognition).

Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc., today announced it is increasing the capacity of its CompactFlash® Elite Pro™ Flash memory cards to 32GB. Shipping immediately, the new cards offer larger capacity and fast data transfer rates to allow amateur and professional photographers to maximize the performance of their high-end digital cameras.

Nikon Inc. has announced the AF-S DX NIKKOR 35mm f/1.8G lens, which is the first fixed focal length, fast-aperture DX-format lens that affords photographers superb image quality along with the creative possibilities and versatility of the classic 50mm focal length (FX-format equivalent of 52mm). When mounted on a DX-format camera body, it enables photographers to document their world with a lens that produces a picture angle similar to the field of vision as seen through the human eye. Whether new to D-SLRs or a seasoned enthusiast, users will appreciate the extreme low-light performance and the expanded ability to dramatically separate the subject and background with the new 35mm DX lens’ wide f/1.8 aperture.