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“Available in black or silver, the Mju 1030 SW is the first in the ‘Tough’ series with a 10-megapixel image sensor. Waterproof to 10 metres, it is also capable of withstanding a drop of two metres and can tolerate temperatures down to -10 degrees Celsius and pressures of up to 100 kilograms, making it the ‘toughest’ in the range. The new camera’s feature set has also evolved since the original 795 SW model, making it even more attractive to photographers who enjoy water sports, skiing and similar adventurous activities.”

“The Olympus Stylus 1200 is another great addition to the Stylus line. The performance was a little slower than on previous models, but the image quality has not suffered and neither has the ease of use of the camera. This is a good deal when you consider the MSRP of US$350 or less. If you like the features of this camera and don’t mind having less than a 12-megapixel imaging sensor or you would like to have a little more zoom capabilities, check one of the other Stylus models with slightly different features and prices (like the 8-megapixel, 5x zoom Stylus 830).”

“Priced at a MSRP of $1,699, there’s a lot to like about the E-3 (and the Olympus lens and accessory system). The camera produced excellent shots and is quite responsive. Much improved shooting performance (over the E-1), superb image quality and the combination of image stabilization and anti-dust technology makes the E-3 a challenger in the heavyweight professional camera market. This is a professional dSLR, but the balanced handling and logical controls will make the E-3 attractive to any photographer ready to step up to a durable, pro-level camera system.”

“We described the Fuji S8000fd as trying to be all things to all people, but that was before we really got to grips with the Olympus SP-560UZ. The number of features and options available on the Olympus is frankly comical. You could use this camera for years without ever finding all the (often fairly pointless) things it can do, so numerous and deeply buried in menus are they. The SP-560UZ has more features than most users will ever discover, let alone want to use. This isn’t helped by the rather brief manual that glosses over much of the camera’s functionality only being included as a PDF on a CD. This kind of cost-cutting isn’t unique to Olympus but is hard to justify in a camera this feature-laden. The mysteries of “one-touch” white balance and area auto focus mode are only clarified by spending time clicking through the PDF manual.”

This autumn, Olympus introduces the ZUIKO DIGITAL ED 70-300mm 1:4.0-5.6. Designed for the specific demands of digital photography, this extreme telephoto lens delivers 4.28x zoom power – up to a phenomenal focal length of 300mm (600mm on a 35mm camera system). Despite such high-performance attributes, this ultra-compact model only weighs in at around half as much as its competition. This makes it the ideal travel lens to accompany any Four Thirds Standard digital SLR.

It’s the camera that’s like no other – and now it has won a TIPA Award: The shock, water, crush and freezeproof Olympus µ 770 SW (Stylus 770 SW in the U.S.)*. The Technical Press Image Association (TIPA) has conferred this model the award for Best Innovative Design in Europe 2007. Each year, TIPA honours products and technologies of special distinction across a number of areas in the field of photography. The association membership currently comprises 30 publications across 12 European countries.