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Part of the highly commended Lumix range of digital still cameras, the 12.1 megapixel DMC-FS25 is stylish, sophisticated and packed with features – while remaining committed to ease of use even for beginners. Boasting a 29mm wide angle Leica DC lens (1) with 5x optical zoom, Intelligent Auto and a vertical grip for extra comfort– the FS25 is stylish, easy to use and feature packed.

Panasonic has announced the new LUMIX DMC-FS15. a model that combines easy operation with a slim and sleek look, enabling both beginner and advanced users to take beautiful digital photos with a model they can slip in their pockets. The DMC-FS15 features a 12.1-megapixel sensor, 29mm wide-angle Leica DC VARIO-ELMAR lens with 5x optical zoom, and enhanced Intelligent Auto Mode (iA) with new AF tracking and Intelligent Exposure. The DMC-FS15 will be available in silver, black and blue at a suggested retail price (SRP) of $199.95. 

Panasonic is pleased to introduce the new 8.1-megapixel DMC-LS85 camera. Running on AA batteries and featuring ultimate ease of use with iA (Intelligent Auto), the LS85 is a successor to the LS80. Setting itself apart from conventional AA battery operation cameras, the DMC-LS85 boasts a powerful 4x optical zoom and bright F2.8 high quality LUMIX DC VARIO lens (equivalent to 33mm to 132 mm on a 35mm film camera).

Panasonic is pleased to introduce the latest additions to its award winning Lumix FS series – the new 10.1-megapixel DMC-FS7 and 8.1-megapixel DMC-FS6 cameras with a bright F2.8 Leica DC lens and with 4x optical zoom (equivalent to 33mm to 132 mm on a 35mm film camera). The FS series, a sister line of the world-acclaimed FX series, pursues easy and simple operation with its high specification for users at every stage to enjoy taking beautiful pictures.

Panasonic today announced the world’s first interchangeable lenses designed for the new Micro Four Thirds System.  The LUMIX G VARIO 14-45mm/F3.5-5.6 ASPH./MEGA O.I.S will be the standard kit lens with the LUMIX DMC-G1, the world’s first Micro Four Thirds System digital camera, which also debuted today. In addition, the LUMIX G VARIO 45-200mm/F4.0-5.6/MEGA O.I.S. telephoto lens, also designed for the Micro Four Thirds format, offers an enhanced zoom range for use with the DMC-G1 and other cameras based on the new standard.

“The first thing you notice about the G1 is that it really is quite small. In fact, it’s smaller in every dimension than the ‘world’s smallest SLR’ (the Olympus E-420), which is one of the benefits promised by Micro Four Thirds’ elimination of the reflex mirror. From a design point of view it is, in almost every respect, very careful to mimic DSLR design, with a large grip and command dial embedded in the front of it. And the result is a camera that will be instantly familiar to users familiar with DSLRs and, perhaps more importantly, one that is consistent with the expectations of users aspiring to own a DSLR.”