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Bottom line - Sony has put together yet another awesome “W” series model. The Cyber-shot DSC-W35 is an affordable “ultra-compact” that offers performance and features that rival more expensive 7-megapixel digicams. That said, the W35 offers and outstanding “Bang for your Buck” with a very reasonable street price of only US$179 or less. 

Like its predecessor, the N2 is a very nice compact digital camera. Offering great performance, pleasing image quality, various exposure modes, and let us not forget the massively “Cool” 3.0-inch touchscreen LCD, I do believe that the Sony Cyber-Shot DSC-N2 is sure to be a very popular model this year. With an MSRP of US$399, there won’t be too hard of a tug on your pocket book, especially for a feature packed 10-megapixel digicam. And with that much resolution, printing ideas are almost endless! 

The Sony DSC-W70 is pretty much the definition of an average snapshot compact. It is well made, looks good, is reasonably light and compact, performs competently and can take decent pictures. It has a couple of strong points, namely its excellent low-light performance and exceptional battery life, but it also has a couple of flaws, specifically image noise above 200 ISO, and that unusual telephoto lens distortion. Good value for money, but doesn’t stand out in a crowded and competitive field.

The slim, compact DSC-W55 and DSC-W35 models will sport 7.2-megapixel imagers and precision Carl Zeiss® Vario-Tessar lenses. They combine traditional, eye-level viewfinders with large LCD screens for easy framing and viewing of photos. The W55 camera will make a splash in Caribbean blue, pale pink, elegant black and sleek silver with a 2.5-inch LCD screen wrapped in a metal body, and the W35 camera will shimmer in silver with a two-inch screen.

For many, Sony’s Super Steady Shot feature will be a tie-breaker. Amateur dSLRs are generally outfitted with inexpensive amateur lenses having relatively small apertures and no image stabilization; the A100’s Super Steady Shot feature allows you to enjoy low light hand-held shooting with every lens in your kit, while the competition requires the purchase of relatively expensive image stabilized lenses for equivalent low light shooting. 

Sony Media Software, a leading provider of creative editing software applications, today unveiled a new way to edit and share photos with a product called Photo Go(TM) software. The new image editing and management software provides a fun, fast and easy way to organize, edit and share digital photos for people who are looking for an all-in-one solution to manage their growing image collection.