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Teaming great looks and superb imaging performance with a powerful 6x zoom lens, the Cyber-shot S800 opens up the exciting world of digital photography to everyone. Weighing just 185g (without battery and media), the beautifully compact S800 stands out from the crowd thanks to its sleek lines and luxurious all-metal body. It’s also incredibly easy to use, even if you’ve never picked up a digital camera before.

Pulling you closer to the action, the 6x optical zoom lens offers the highest magnification ever from a compact Cyber-shot model – boosted further still to 12x with digital zoom. In macro mode it’s possible to focus right down to 2cm for fantastic close-up views of any subject.

The DSC-W100 offers a good value. This is a camera that offers good image quality easily, which becomes excellent when it benefits from good outdoor light, allowing it to capture perfect colours that print beautifully. Moreover, users that would like to be able to experiment with night photography will very likely appreciate the DSC-W100’s 30-second maximum exposure time, and its remarkably effective noise reduction system.

Sony is advancing wireless digital photo sharing with today’s introduction of the 6-megapixel Cyber-shot® DSC-G1 digital camera. The G1 model is Sony’s first digital camera with the ability to send photos wirelessly to other Digital Living Network Alliance (DLNA)-enabled devices, such as another camera or a PC. “This is a step towards realizing a platform for networked photo communication,” said Phil Lubell, director of marketing for digital cameras at Sony Electronics. “We will continue to explore the possibilities for networked digital imaging as broadband Internet becomes more pervasive in American homes.”

Sony is introducing a line of slim and stylish Cyber-shot T-series cameras that are destined to be the fashionista crowd’s favorite party companion. The 8-megapixel DSC-T100 camera is a showstopper with the most powerful zoom and largest LCD screen in Sony’s T-series. With its Carl Zeiss® 5x optical zoom lens and 3-inch LCD screen, this model will debut in red, black and silver.

Designed to make photo-viewing crystal clear, Sony today announced a new line of digital cameras featuring a high-definition component output. These new Cyber-shot® W-series cameras offer direct connection to an HDTV, which is ideal for integrating full 1080 HD photo-viewing into a home theater. At the top of the line is the DSC-W200 camera, the most compact 12-megapixel camera in the industry. It is followed by the 8-megapixel DSC-W90 unit and the 7.2-megapixel DSC-W80 model. All sport Carl Zeiss® 3x optical zoom lenses; traditional, eye-level viewfinders; and large, 2.5-inch LCD screens wrapped in sleek metal bodies.

Responding to the growing demand for super zoom digital cameras, Sony is introducing its new 8-megapixel DSC-H9 and DSC-H7 models. Designed to appeal to families with budding athletes in their broods, the cameras debut Sony’s new advanced sports shooting mode. This mode combines high shutter speed shooting and intelligent continuous auto-focusing. The cameras can quickly focus on fast-moving subjects by predicting where those subjects will be in the frame. This predictive technology also helps to reduce shutter lag, the time it takes for the camera to focus and shoot.